Click & Collect

At Visa, I led experience design for a U.S. Soccer client engagement, taking a stadium Click & Collect concept from idea to live pilot. Partnering with a product strategist, I conducted fan research across two matches, translated insights into a working prototype, and tested the experience in a real stadium setting. Following the pilot, 87% of fans said they would use it again, and U.S. Soccer added the concept to its product roadmap.